Published in The Friday Times on May 15-21, 2009
According to a news item, PTV is not happy over WAPDA’s share in TV licence fee. PTV officials think WAPDA should not get more than four to five percent of the fees (instead of twenty percent) for collection of the fees. The news item further says that PTV has to bear heavy expenditures for maintenance of its boosters in every nook and corner of the country. The question arises, how are the private TV channels able to reach every nook and corner of the country without charging any licence fee? Why should PTV get the licence fee at all if the private channels are able to survive without it? After all, there must be some reason why most viewers prefer to watch the popular private channels rather than the state-owned PTV. Shouldn’t PTV learn to produce quality programs to boost the number of its viewers and increase its advertising revenue?
SHAKIR LAKHANI
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